About SimplyBrush™
Our mission is to create products that deliver lasting experiences—empowering people wherever they are through care, convenience, and thoughtful innovation.
The Idea
SimplyBrush™ started with a simple realization: convenience shouldn’t come with compromise.
While working with another prepasted toothbrush product, I kept hearing the same feedback from people using it. The concept was smart — brushing without a sink — but the experience didn’t live up to the promise.
The flavor faded too quickly.
The brushes felt bulky and wasteful.
The overall experience didn’t feel refreshing or memorable.
I knew there had to be a better way.
The Breakthrough
Determined to improve the experience, I began rethinking what an on-the-go toothbrush could be. My husband, an engineer, joined me in bringing the idea to life. Together we listened to feedback, experimented with different designs, and refined the formula to create something truly refreshing.
One night the final piece of the puzzle came unexpectedly — in a dream.
Instead of the mint fading as you brush, what if it actually intensified?
That idea became the foundation for the refreshing mint activation that makes SimplyBrush™ unique today.
The Result
Today SimplyBrush™ is a family-owned and operated company built on one belief: small details can transform everyday moments.
Whether it’s a traveler freshening up on the go, a restaurant offering something unexpected after a meal, or a hotel adding a thoughtful amenity for guests, SimplyBrush™ turns convenience into an experience.
